Go big on bows and steal inspiration from the1980s for your Christmas table, says Laura Nolan Hogan of LNH Edit.
Pics: Sarah Carton Photography
With five years in business, Laura Nolan Hogan’s LNH Edit is a thriving confection of fashion, tableware, and homewares.
Business is up 30 per cent year-over-year, and she now employs four people, three of whom are full-time.
A mother to three children aged between seven and 11, she’s built a quiet luxury success story.
Most of the sales are coming from its online store and its live Facebook and Instagram broadcasts, which her eldest helps out with.
The mood has shifted, she feels.
This year, bold is better, she says of her clientele who love her signature supersized bows in tinsel reds and candy-striped pinks.
These are 1980s-inspired touches – the tablescaping equivalent of big hair.
The images we’re looking at are actually styled, she confesses.
While photographed in her own home, when the camera is switched off, the tree decorations include home-made paper garlands, a project she did with the kids, the kind of thing that was once mocked for its perceived lack of polish.
In reality, it’s a mix of both. As a busy mum, the whole idea of a perfect Christmas isn’t realistic, but elements of it are, she says.
And that is the sweet spot that LNH Edit hits. It shows you how you can play with elements of it at home, incorporating its form and scale, pushing you out of your comfort zone, but interspersing these ideas with your existing pieces.
“People are really into entertaining at home again," she says. They’re dressing up, buying napkins and tablecloths and using them.
There are several collections to choose from.
The Mistletoe range features soft eucalyptus greens and golds, while Iris is a silver and cool blue pairing that is very on point for 20206.
The tableware is reasonable and makes lovely gifts to give or receive, especially if you’ve been invited to dinner.
The Christmas bow collection includes a set of six 28cm bow motif plates that costs €89.50, a set of six 21 cm plates, also with a bow but a different look, that costs €52.50, while a tablecloth featuring the same design, 150cm by 220 cm long, costs €78, if you really want to go all out.
She also sells reusable custom designs by Timeless Crackers.
If it all sounds just a little too perfect, she freely admits that her beloved husband Ronan isn’t the greatest gift-giver in the world.
On previous Christmases, she’s received a torch and an air fryer.
"I’m a reader. I absolutely love my torch," she explains.
"He is the most incredible husband. He gets up and out the door with the kids. He is so hands-on. That in and of itself is a wonderful gift."
